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Chase One Rabbit - VMA Edition: 10 Strategies to Move from Stuck to Unstuck Dr. Philip Kim Chase One Rabbit - VMA Edition: 10 Strategies to Move from Stuck to Unstuck mobile ebook Chase One Rabbit - VMA Edition: 10 Strategies to Move from Stuck to Unstuck book Box
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Post a comment Name Title E-mail address URL Body Edit password Private comment Only the blog author may view the commentEasily the best book on marketing Ive ever readSo when you start practicinga new method and if you truly want to master this method, if you really want to reach the highest levels in this method, or have aspirations to teach this method yourself, then it's best to stick with that method for at least a fewyearsHis speeches include examples of successful creative businesses and creative industries support projects worldwideShips from and sold by Amazon.comHis stories and case studies draw on his own extensive international experience and research
But whose quality? 51 What are they buying from you really? 52 How to reverse the advertising message (read extract from book) 53 The foreigners advantage 54 Your business name is not for you 55 Maybe youre the brand Part Ten Communicating with precision Who should say what to whom, and how 56 Different markets 57 The 3Ms of marketing (read extract from book) 58 To tweet or not to tweet, that is the question 59 How to be a great salesperson 60 You are the best salesperson 61 Customers are ploggers (read extract from book) 62 Why advertising can lose you money 63 Marketing is the chief executives responsibility Conclusion: We need both strategy and communications Read reviews of this highly-acclaimed strategic marketing book, ebook and audiobookHe has worked with hundreds of businesses in more than 40 countriesYoull understand the difference between operational and strategic marketing; between marketing communications and a synchronised, streamlined strategyPhilip Kim (Author) Be the first to review this item See all formats and editions Hide other formats and editions Price New from Used from Paperback, April 26, 2017 "Please retry" $25.00 $25.00 — Paperback $25.00 1 New from $25.00 Special Edition Chase One Rabbit for VMA Summit Read more Read less DEAL OF THE DAY Today only: Save up to 66% on select digital subscriptions at AmazonEach section is succinct, with a clear focus on helping you create a strategic marketing planIn an age of digital and internet marketing, its about making sure you pick the right tools for the jobHOME Next entry Table of Contents Introduction: Marketing is not a fancy word for selling Part One First things first Thinking strategically about marketing 1 Authentic marketing (watch video) 2 Marketing makes selling superfluous 3 Strategy is invisible (read extract from book) 4 How not to sell food to the French 5 Is there a market in the gap? 6 The big fight: sales vs production 7 Quirky but strategic 8 a-Creativity: i-Creativity Part Two Marketing focus Find your niche amongst competitors 9 Chase one rabbit (watch video) 10 Are you a busy fool? (read extract from book) 11 How to turn weaknesses into strengths 12 Whats your competitive advantage? 13 How to make lots of enemies (watch video) 14 A question from a Facebook friend Part Three Marketing towards what? Goals, values and personal style 15 Do you want to be successful? (watch video) 16 Values, passion and personal style (watch video) 17 Your difference is your strength 18 Positive strategy involves deciding what not to do (watch video) 19 What does growth mean? Part Four Choosing the right customers Why you shouldnt try to sell to everyone 20 Not all customers are good customers! (watch video) (read extract from book) 21 How many customers do you need? 22 The important few 23 Location, location, location 24 Niche marketing, not mass marketing 25 Why raising your profile is a waste of time (read extract from book) Part Five The price of marketing How to set the right prices 26 Increase prices to lose customers! (read extract from book) 27 You dont have to sell cheap or sell out 28 The high price of benefits 29 Reassuringly expensive 30 Help your retailers 31 Free 32 Invoices can state two prices Part Six Dont talk to customers listen first Listening to customers and other market research techniques 33 Dont do market research! (read extract from book) 34 Customers know stuff we dont 35 Crowd-testing 36 Is it really a feasibility study? Part Seven Whats in it for me? Selling benefits to customers 37 Nobody cares about you and your business 38 Selling benefits 39 Barking up the wrong tree 40 Why awards dont matter 41 Why my website didnt get any hits Part Eight Its personal Why customers need to know, like and trust you 42 Its not proper marketing (watch video) (read extract from book) 43 Who the hell is info?! 44 Follow the love (watch video) 45 Do Google rankings matter? 46 Observe yourself 47 Analyse successes as well as failures 48 Trust trumps competence Part Nine What customers see is not what you see Understanding customers perspectives 49 Customers eyes 50 Quality, yesSales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience
Get the offer Add to Cart Chase One Rabbit - VMA Edition: 10 Strategies to Move from Stuck to Unstuck $25.00 In StockChase One Rabbit is written with creative and digital businesses in mindAnd when no goal is reached, oftentimes riders start to blame; they start to blame the method, the techniques, the approach, the concepts, the instructors and sometimes they even start to blame their horseHe speaks about international marketing, business etiquette, international marketing communications and global businessAnd it will make you think about local, national and international marketsEasily the best book on marketing Ive ever readInternational consultant and trainer David Parrish illustrates key strategic marketing messages by drawing on stories from his own experience as an entrepreneur and from the successes of his clients worldwideDavid delivers keynote speeches at conferences and other events for creative, digital and cultural enterprises, policy makers, creative industries support organisations, creative hubs, creative startups, creative cities, and creative businesses in other sectorsTop of page
Smart marketing thinking doesnt have to be expensive, flashy or quirky: its about understanding your business, focusing and thinking things throughPlease try againLearn more See all 2 images Chase One Rabbit - VMA Edition: 10 Strategies to Move from Stuck to Unstuck Paperback – April 26, 2017 by DrOn her wedding day, Olivia found that it was, without question, worth the waitclick to open popover Customers viewing this page may be interested in these sponsored links (What's this?) Ad feedback NOCONTENTINFEATURE New pick from Oprah's Book Club "Behold the Dreamers" by Imbolo Mbue is an unforgettable debut novel about a family's struggle to make a new life in AmericaChase One Rabbit shows you how Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business 5d8a9798ff